Long before the arrival of seductive Hollywood smiles people have been whitening their teeth. The ancient Egyptians used a cream made from oxen hooves mixed with burned egg shells, pumice and water to whiten their teeth. Now with WOW Bright Smiles you don't have to worry about sensitivity or enamel erosion. WOW Bright Smiles is a safe, easy and effective way to get that whiter smile you always wanted and the best part is...You don't have to pay $300.00 to $600.00 to get it!!